In today’s global economy, the protection of brands as registered trademarks is of utmost importance to any enterprise wishing to gain a market share among domestic or global consumers and exclude confusingly similar or bad faith registrations.
It is optional but strongly recommended to conduct a trademark search prior to filing in order to see whether a risk or barrier of registering such a mark is available in a target country.
Establishing a strong brand is pivotal to business success and protecting that brand through successful registration is equally important in order to prevent others from infringing trademark rights, in a quicker, easier and cost effective way.
As an integral part of a trademark protection strategy, trademark owners are responsible for enforcing their own rights, including the monitoring of others' conflicting use of marks.